Via del Quadraro 102, 00174 Roma, Italia
+39 06 42014109
+ 39 06 42000442

Augmented Creativity

School labs with artists are one of the most original characteristics of the Media Art Festival (May 17-19, 2018) format-event.


Today, at 2:30 pm, the Liceo Classico Virgilio, directed by Carla Alfano, will meet for the second time with Artist Leonardo Petrucci. The project is coordinated by Professor Marina Ciai. The work being developed by the students and artists, will be optimised for viewing with Moverio smart glasses.


The lab, in fact, is also part of Project Projecting the Future, developed with Epson. Besides artistic production for the Media Art Festival, the project also includes a permanent corner at the Phyrtual Innovation Gym, equipped with Epson technology, and organizes labs on arts and technology in schools.



“Projecting the Future” marks the beginning of a new collaboration between Epson and the Fondazione Mondo Digitale. The six-month project (Dec. 2017 – May 2018) aims to promote the communicative value of art and the creative and interpretative potential of new technology.


Project Activities

EPSON Corner: the Phyrtual Innovation Gym now hosts a new area equipped with Epson technology addressing creativity and art. The Epson Corner allows students, professionals and the entire FMD Community to discover new ways to interpret technology and reflect on complex concepts such as environmental sustainability.

Art and Technology Labs: young digital artists meet with students for art production labs. The works that are produced will be exhibited in the “Schools” Section of the Media Art Festival 2018.

Developing an Art Work: a prestigious international artist will work for six months in the Epson Corner to produce a work that will be exhibited at the Media Art Festival.


Project Objectives

•Stimulate creativity through the artistic use of new technology;

•Divulge a culture of environmental sustainability through art;

•Create art works and new content with Epson technology;

•Develop a space dedicated to the relation between art and technology at the Phyrtual Innovation Gym;

•Experientially educate students to the creative use of new technology as a critical tool for living and working in the 21st century;

•Stimulate creativity, project ability and know-how;

•Promote innovation in enterprise starting with young students.

Related Posts

Leave a reply

You must be logged in to post a comment.